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31 Brands

2356 Employees

220 Years of History

Introduction
Introduction

From distributor to innovator

Pioneers of mobility since 1805

Formerly a simple car distributor, D'Ieteren has evolved to become the spearhead of the future of mobility. Today, we have reached new heights by offering a wide range of products and services that promote smooth and sustainable mobility for all. We are driven by a vision that harmonizes individual well-being with societal well-being and environmental sustainability.

Formerly a simple car distributor, D'Ieteren has evolved to become the spearhead of the future of mobility. Today, we have reached new heights by offering a wide range of products and services that promote smooth and sustainable mobility for all. We are driven by a vision that harmonizes individual well-being with societal well-being and environmental sustainability.

Our history

Over two hundred years of developing and promoting mobility in Belgium

1805

1897

1931

1935

1948

1949

1950

1954

1956

1974

1984

1992

2000

2001

2012

2017

2020

1805

1805

Jean-Joseph D’Ieteren starts the work of wheelwright and carriage builder.

History (2)

1897

The brothers Alfred and Emile D'Ieteren are among the first to launch into the production of engined vehicles.

History (3)

1931

D'Ieteren starts the distribution of the American brands Studebaker, Pierce-Arrow and Auburn.

History (4)

1935

Yet another business endeavour for D'Ieteren: car assembly.

History (5)

1948

Pierre D'Ieteren signs the import contract with the Volkswagen group. That same year the construction of a new assembly factory in Forest (Brussels) starts.

History (6)

1949

The first cars emerge from the new assembly factory in Forest (Brussels).

History (7)

1950

D'Ieteren becomes the exclusive importer of Porsche vehicles.

History (8)

1954

The legendary Volkswagen Beetle is assembled at the factory in Forest.

History (9)

1956

D’Ieteren introduces D’Ieteren Lease, proposing financial leasing rental services.

History (10)

1974

Beginning of the import of Audi vehicles.

History (11)

1984

Import of SEAT vehicles.

History (12)

1992

D'Ieteren becomes the exclusive importer of ŠKODA.

History (13)

2000

D'Ieteren distributes Bentley.

History (14)

2001

D'Ieteren distributes Lamborghini

History 15

2012

Creation of Volkswagen D’Ieteren Finance (VDFin), merger of the activities of D’Ieteren Lease and Volkswagen Bank in order to offer leasing, financing, insurance and maintenance contracts.

Poppy Brussels Test

2017

Creation of Lab Box Studio with the ambition to promote and develop new mobility solutions. Launch of multiple initiatives such as Poppy, Skipr, Lizy...

History (17)

2020

A new chapter. D’Ieteren becomes an official branch of D’Ieteren group with the ambition to build seamless and sustainable mobility for everyone.

Our history

1805

1805

1805

Jean-Joseph D’Ieteren starts the work of wheelwright and carriage builder.

History (2)

1897

1897

The brothers Alfred and Emile D'Ieteren are among the first to launch into the production of engined vehicles.

History (3)

1931

1931

D'Ieteren starts the distribution of the American brands Studebaker, Pierce-Arrow and Auburn.

History (4)

1935

1935

Yet another business endeavour for D'Ieteren: car assembly.

History (5)

1948

1948

Pierre D'Ieteren signs the import contract with the Volkswagen group. That same year the construction of a new assembly factory in Forest (Brussels) starts.

History (6)

1949

1949

The first cars emerge from the new assembly factory in Forest (Brussels).

History (7)

1950

1950

D'Ieteren becomes the exclusive importer of Porsche vehicles.

History (8)

1954

1954

The legendary Volkswagen Beetle is assembled at the factory in Forest.

History (9)

1956

1956

D’Ieteren introduces D’Ieteren Lease, proposing financial leasing rental services.

History (10)

1974

1974

Beginning of the import of Audi vehicles.

History (11)

1984

1984

Import of SEAT vehicles.

History (12)

1992

1992

D'Ieteren becomes the exclusive importer of ŠKODA.

History (13)

2000

2000

D'Ieteren distributes Bentley.

History (14)

2001

2001

D'Ieteren distributes Lamborghini

History 15

2012

2012

Creation of Volkswagen D’Ieteren Finance (VDFin), merger of the activities of D’Ieteren Lease and Volkswagen Bank in order to offer leasing, financing, insurance and maintenance contracts.

Poppy Brussels Test

2017

2017

Creation of Lab Box Studio with the ambition to promote and develop new mobility solutions. Launch of multiple initiatives such as Poppy, Skipr, Lizy...

History (17)

2020

2020

A new chapter. D’Ieteren becomes an official branch of D’Ieteren group with the ambition to build seamless and sustainable mobility for everyone.

Our Vision

Why we believe mobility is the driver of a thriving society

Our goal is clear: we want to build a seamless and sustainable mobility ecosystem where well-being and welfare are no longer on opposing sides. And where climate objectives can be met. We are convinced that both cars and other modes of mobility can be part of the solution, by combining traditional mobility options with new means of transportation, new technologies and new behaviour.

Vw Id (1)

Access a world of opportunities

Products & Services

Every day, over a million Belgians rely on our brands and services

Poppy Bruxelles

Product & Services in our portfolio

+230

Dieteren Center Audi

Our brands

At D’Ieteren, we’re constantly driving forward with solutions that make mobility smoother, smarter, and more sustainable for all.

More info
Driver

Services for individuals

Whether you go for a brand-new innovation or a trusted pre-owned classic, there’s a qualitative car for every price point. 

More info
Man Laptop

Business services

Discover the ideal mobility solutions and financing options to drive your business forward.

More info
Poppy Step

Discover our vision

Our goal is clear: we want to build a seamless and sustainable mobility ecosystem.

More info

Values & culture

Living our values

Care

Icon DIETEREN Care WEB Black

We care for our people and customers

We place people at the heart of everything we do, fostering a culture built on respect, empathy, and active listening. By embracing diversity and encouraging open dialogue, we ensure that everyone feels valued and supported.

Our goal is to create an inclusive environment where individuals are empowered to grow, contribute their best selves, and thrive both personally and professionally.

Man Women City

Collaboration

Icon DIETEREN Collaboration WEB Black

We work together as one team

We actively build bridges between the various teams that together make D'Ieteren, recognizing that our success is rooted in teamwork. By listening with empathy and approaching each conversation with curiosity, we create an environment where everyone feels heard and understood.

 

We ask thoughtful questions not only to gather information but to foster meaningful exchanges that help us learn from each other and grow together.

Brandservices

Enthusiasm

Icon DIETEREN Enthusiasm WEB Black

We fuel passion

We are proud to be part of D’Ieteren and approach each day with a deep sense of commitment and passion. We consistently strive to give our best, driven by positive energy. This mindset empowers us to face challenges head-on, and when obstacles arise, we draw on our enthusiasm and resilience to keep pushing forward. It’s this infectious energy that fuels our collective drive, allowing us to overcome difficulties and stay focused on achieving our goals, no matter the hurdles.

Mission Vision Visual

Pioneer

Icon DIETEREN Pioneer WEB Black

We pave new ways

To stay ahead in the ever-evolving mobility landscape, we embrace new and diverse ideas, constantly innovating and experimenting with fresh approaches. We are not afraid to challenge the status quo, pushing boundaries and exploring new territories.

We view mistakes not as setbacks but as learning opportunities that help us adapt, refine our strategies, and strengthen our resilience. We are driven by a bold vision for the future, committed to shaping new possibilities and paving the way for sustainable innovation.

Roads Poster

Responsibility

Icon DIETEREN Responsibility WEB Black

We commit to society

At D’Ieteren, we are deeply committed to making decisions that have a positive and lasting impact, not only on those around us but also on future generations. We believe in taking initiative and fully embracing ownership in everything we do, understanding that our actions today shape tomorrow.

By holding ourselves accountable, we ensure that we follow through on our promises and responsibilities, consistently striving to make choices that reflect our values and contribute to the well-being of our communities, society, and the environment.

Man Bike (1)

Your future at D'Ieteren

Are you the driving force of change we’ve been waiting for? Ready to align your ambition with ours?

In many transformation projects, you can see that D'Ieteren is building smooth and sustainable mobility for everyone. And you get the chance to contribute to this every day, alongside your enthusiastic, motivated colleagues.
Raf Claessens

Raf Claessens

Technics

After Sales Improvement Manager

Kortenberg

I received a very warm welcome from our team. During my onboarding weeks, I received a lot of support and information from my colleagues. I learn something new every day and am very happy with my new challenge.
Philippe Van Speybroeck

Philippe Van Speybroeck

Commercial Relations

Fleet Sales Manager

Leuven

I am proud to work for D'Ieteren thanks to the inspiring colleagues, interesting projects, and great opportunities. I feel supported by the management in achieving both organizational and personal ambitions.
John Van De Pol

John Van De Pol

Marketing & Communication

Digital Operation Manager

Kortenberg